Bainum Family Foundation

WeVision EarlyEd Solutions Lab Site Communications Toolkit

The WeVision EarlyEd Solutions Lab is paving the way to show that the ideal child care system, as defined by proximity experts, is not just a vision — it’s achievable today. As a Solutions Lab partner or site, you are playing a vital role in developing and implementing scalable, practical solutions for child care. This toolkit is designed to provide you with the information and resources needed to promote your role as a Solutions Lab site and showcase how you’re driving change in the child care system. Together, we can create a system that truly serves the needs of children, families, and educators across the nation. Let’s make the ideal child care system a reality, right now.

Using this Resource

Communications is the process of sharing information, ideas, and emotions to connect with others, create understanding, and shape perceptions. Personal stories are especially powerful because they make audiences feel connected to the issue you are trying to change. By highlighting real-life challenges, such as the struggles parents face, storytelling brings the impact of your work to life in a tangible and meaningful way. As we work to raise awareness about the WeVision initiative and its Solutions Lab, here are several ways you can communicate with your audiences to help spread the word:

  • Direct audiences to the WeVision EarlyEd website and its social media channels
  • Raise awareness about WeVision EarlyEd and adjust outdated mindsets to align with WeVision’s core shifts
  • Promote WeVision EarlyEd Solutions Lab sites/partners and the show the ideal child care system is not just aspirational, but achievable right now
  • Foster conversation around child care solutions, not just the challenges

Communications Contact:

Questions or interested in collaborating? Reach out to the Communications Team at communications@bainumfdn.org.

Brand Messaging

The boilerplate and key messages are helpful tools for clearly communicating the WeVision initiative and its Solutions Lab. The boilerplate offers a concise overview for written materials, while the key messages highlight the main points to emphasize in conversations and outreach. Together, these resources ensure a consistent and impactful narrative across all communications.

Boiler Plate

WeVision EarlyEd, an initiative of the Bainum Family Foundation, is dedicated to transforming child care across the United States to better meet the needs of those it serves — early childhood educators, children, and families. In partnership with proximity experts, policy advocates, and other key stakeholders, WeVision has identified shared challenges and a common vision for an ideal system. Through its Solutions Lab, it is developing and implementing practical, scalable solutions to bring this vision to life.

  • The current child care system is broken and does not work well for anyone
  • Despite the unique contexts and circumstances of each community, the pain points surrounding child care and the visions for an ideal child care system remain consistent across the nation
  • The smartest and most sustainable solutions will come from those closest to the system – families, educators and administrators 
  • Real change in the child care system requires substantial and sustained state and federal funding to ensure affordable, high-quality care for all families, support for providers, and fair compensation for workers. Without consistent investment, lasting reform is impossible
  • There’s nothing holding us back from driving the change needed in our child care system, and WeVision EarlyEd Solution Labs are proving that the ideal system is not just a dream — it’s achievable right now
  • Elevating the many pain points of the current child care system without actively moving toward the ideal would be a waste of proximity experts’ time and expertise

Guidance for Online Platforms

Sharing your story is a powerful way to highlight the impact of your work as an early childhood professional and WeVision Solutions Lab site. Use the resources in this section to raise awareness and engage your community, showing how your work is contributing to transformative change.

Storytelling Tips and Tricks
  • Tell your story: Share your unique experience as an early childhood professional and as a Solutions Lab site. Explain the challenges you’ve encountered and the solutions you’re working to implement, highlighting how your work is contributing to transforming the child care system.
  • Share what you see firsthand: Share stories of the families, educators, and children directly impacted by your work.
  • Connect it to a vision for the future: Frame your story within the larger vision of WeVision EarlyEd. Show how your efforts align with the goal of building a child care system that meets the needs of all families, educators, and children across the country.
  • Own your credibility/expertise: You have specialized knowledge of and lived experience within the child care system. Use that expertise to help shape practical solutions and reinforce that your work is making a tangible difference in the child care system.

These posts are designed to help highlight your role as a WeVision EarlyEd Lab site. Feel free to adapt or use them directly to engage your audience and raise awareness about our work to transform child care:

  • As a WeVision EarlyEd Solutions Lab site, we’re demonstrating that an ideal child care system, as defined by proximity experts, is achievable today. Day-by-day we are creating scalable, practical solutions that address the needs of families, educators, and children.
  • By partnering with WeVision EarlyEd, we’re excited to be a part of a nationwide effort to reshape the child care system. Together, we are learning from real-world challenges and developing solutions that will transform how child care is thought of, and delivered, across the country. Learn more at wevisionearlyed.org
  • Innovation is at the heart of the WeVision EarlyEd Solutions Lab. As a Lab site, we are helping to identify new approaches and reimagine policies that will make child care more affordable, equitable, and impactful for families and early childhood educators alike.
  • The current child care system often overlooks the insights of those who know it best — the families, educators, and administrators on the front lines. To build a better system, we need to shift the focus to those with lived experience and professional knowledge. By partnering with proximity experts, we can create solutions that truly meet the needs of children and families.

It’s time for policies that build on existing professional standards, invest in the ECE workforce, and center the real-world experiences of those most impacted. Together, we can create a child care system that works for everyone. Discover more in the latest WeVision EarlyEd report: [link]

To further engage in online conversations about WeVision EarlyEd, add the following hashtag to the content you post on social media: #WeVisionEarlyEd

 

Website Language

Promote your role as a WeVision EarlyEd Solutions Lab sire or partner by adding the language below to your website! Feel free to adapt the language to best reflect your organization’s unique contributions.

As a Solutions Lab site for WeVision EarlyEd, an initiative of the Bainum Family Foundation, we are committed to transforming child care to better serve early childhood educators, children, and families. In partnership with proximity experts, policy advocates, and other key stakeholders, WeVision has identified shared challenges and a common vision for an ideal child care system. Through the Solutions Lab, we are actively developing and implementing practical, scalable solutions to bring this vision to life, helping to create a more equitable and accessible child care system for all.

WeVision EarlyEd Logos

To maintain consistency and protect the integrity of the WeVision EarlyEd brand, it is essential that the logo is used appropriately in all digital formats. Please ensure that the logo is displayed clearly, with sufficient spacing and visibility, and is not altered in any way. Using the logo across digital platforms ensures a unified visual identity across all Solutions Lab sites and partners. For access to the WeVision EarlyEd logos or specific usage guidelines, please reach out to us at communications@bainumfdn.org.  

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